Part 2: Big Picture

Maybe you could start your business with a restaurant,home network,C2C shop,etc,It's OK,but if you want to establish a biz empire,you should have a big picture of it.an integrated brand construction theory.

what's the key point of it?

• Marketing Trends:
  

Have you found the segment that could benefit u for a long time,does it have enough room for increasing.someone says,now there are sorts of products,more than we expected,whether now we could find the detailed segment? if you think in this way,i suggest you be as a stable salary man,save your time and enjoy your life.

Did you have a deep thought of the market,it still be in turmoil and the time of developing,you should believe it.because economic will be keep going on.

As i know ,in the last 10 years of china,many industries were founded,like IT outsourcing,Foods,and crops,chemical,cosmetic,etc,several times than the investment,for example,.

Vance Info,founded in 1995,that time they only have a client,IBM,now they are the NO.1 among Chinese offshore software development vendors for North American and European markets,and be listed in NYSE in 2007.

Meters,founded in 1995 too,now they are the famous brand home and aboard,in 2006,their sales volumn is more than 3 billion.

Now we all know the financial crisis,is it means a new round brand construction,it depends...

• Marginal utility and Brand extension:
  
  
  if you use one kind of product,you would feel tired about it,then you want some products new to replace it,called marginal utility. how to solve this problem.

Companies have to research some new products to get into the new fields,like iphone of apple,


it's a good example,when the sales of mac could not be in a fast pace of increasing like before,and the cellphone market have a good view for industries, they give us iphone and iphone 3g.

You could check out the well-known firms,they also have a prouct line,or have a brand family,none are focus on one only,why?

Another words called brand loyalty.loyalty,through plenty of ads,good quanlity,good sevice,yes,it's true,i love it,i don't want try others.Really,are you an old man?are you 60s?like Coca Cola,the most famous brand,now,be surpassed by Pepsi,did Pepsi means new to Coca Cola,worlds need new products,revolution,innovation.

• Brands Construction:

Core value,corporation identity,brand name,logo,the fairy of name ads,consumption definition,fashion,art,combination.

Never stop thinking,invasion is the top line of competition.